| English name | Custard Yellow |
|---|---|
| Katakana | Custard Yellow |
| HEX | #FFF7D4 |
| RGB | 255, 247, 212 |
| Design Theme | Pastel & Macaron Colors |
Why is it a trend? (Background and reasons)
In recent years, web design has seen a shift from simple minimalism to "soft minimalism," which emphasizes comfort and a human touch. Custard yellow is easier on the eyes than a pure white background and creates a warmer atmosphere, making it a perfect fit for this trend.
As users increasingly seek comfort and tranquility in the digital space, this color provides a sense of psychological security. It is particularly being actively adopted by lifestyle, wellness, and food brands to create a friendly and organic image.
Furthermore, amidst the re-evaluation of past design trends such as Y2K and retro-modern, the somewhat nostalgic and gentle hue of custard yellow functions as an element that adds a nostalgic charm to modern UIs. Its gender-neutral nature is also one of the reasons why it appeals to a wide range of target audiences.
The psychological effects of design and UX
Custard yellow conveys the positive energy of yellow—such as happiness, optimism, and joy—in a softer and gentler way. Because it's not as assertive as a bright yellow, it doesn't put pressure on the user, but instead evokes a bright and positive mood.
From a UI/UX perspective, this color has the effect of giving users a sense of "security" and "friendliness." Its non-aggressive and gentle, enveloping nature creates an environment where users can relax and focus on the content.
When used as a background color, it can reduce eye strain compared to a pure white background, and is expected to encourage longer viewing times. Because it evokes images of natural and organic food, it is also effective in situations where you want to convey trustworthiness and integrity.
Visibility testing (UI component example)
Practical usage (best practices)
Using it as the background color for the entire site creates a soft and unified aesthetic. In particular, when combined with a minimalist layout, it gives a warm and sophisticated impression.
It's also effective to use it as the background color for card UIs on product listing pages of e-commerce sites. Not only does it make the information look more organized, but it also creates a pleasant rhythm throughout the page, allowing users to browse products comfortably.
When incorporated as a background or decorative shape in the main visual or hero area, it gently enhances the content. It works exceptionally well with portraits and product photos.
Instead of using the CTA button itself, you can use the background color of the section where the CTA button is placed. Gently highlighting the entire area naturally attracts the user's attention and guides them towards conversion.
Recommended color scheme suggestions
Slate Gray (#708090)
The warmth of custard yellow and the intellectual, calm atmosphere of slate gray harmonize beautifully. Because it conveys a sense of trustworthiness and sophistication, it's recommended for modern corporate websites and creator portfolio sites.
Sage Green (#B2AC88)
By combining it with earthy sage green, you can maximize the natural, comforting, and organic atmosphere. It's perfect for websites of wellness, sustainability, and natural food brands.
Rosy Brown (#BC8F8F)
Adding a muted pinkish-rosy brown creates an elegant, gentle, and feminine impression. It's perfect for designs that want to express a soft and elegant worldview, such as cosmetics, baby products, and wedding-related items.
